Once a book has been prepared and published the hard work really begins- selling it to the book-buying public. Even though the publisher will certainly help to sell the book they will not do all of the work for you. Essentially, publishers will commit more resources to publicizing a book that is selling than to one that isn’t moving. Once a book begins to turn over, selling, say 500 copies, most publishers will begin to push the book harder. So how does the new, unknown author create enough sales to begin this process of selling books?
There are several avenues for a new author to pursue in order to sell his work, the internet, the media, retail outlets and personal sales being probably the four most obvious. In any event the new author must be prepared to do the bulk of the work of selling a book, at least in the beginning, so it is important to establish a public persona to introduce the new writer to a potential new audience. The new author must create his own new opportunities to sell his book.
Part One: the Internet
The internet is a vital tool for publicizing a new book and it is important for the author to make sure that his work is presented in the best possible way on the online bookstore sites like Amazon and Barnes and Noble. These sites also offer the author the opportunity to post information about themselves and their work making a direct connection with the reader via the website. Initially it is important to raise the public persona or profile of an author to make a connection with the reader; most people like to know about the writer of a book that they read. Social networking sites such as face book are also an excellent tool for publicizing a new book and, as these sites concentrate on people that already have a connection with the writer, they can be used to reach a broad network of potential readers that have a tangible connection with the author, no matter how tenuous it might be.