Publicizing a Book

Once a book has been prepared and published the hard work really begins- selling it to the book-buying public. Even though the publisher will certainly help to sell the book they will not do all of the work for you. Essentially, publishers will commit more resources to publicizing a book that is selling than to one that isn’t moving. Once a book begins to turn over, selling, say 500 copies, most publishers will begin to push the book harder. So how does the new, unknown author create enough sales to begin this process of selling books?

There are several avenues for a new author to pursue in order to sell his work, the internet, the media, retail outlets and personal sales being probably the four most obvious. In any event the new author must be prepared to do the bulk of the work of selling a book, at least in the beginning, so it is important to establish a public persona to introduce the new writer to a potential new audience. The new author must create his own new opportunities to sell his book.

Part One: the Internet

The internet is a vital tool for publicizing a new book and it is important for the author to make sure that his work is presented in the best possible way on the online bookstore sites like Amazon and Barnes and Noble. These sites also offer the author the opportunity to post information about themselves and their work making a direct connection with the reader via the website. Initially it is important to raise the public persona or profile of an author to make a connection with the reader; most people like to know about the writer of a book that they read. Social networking sites such as face book are also an excellent tool for publicizing a new book and, as these sites concentrate on people that already have a connection with the writer, they can be used to reach a broad network of potential readers that have a tangible connection with the author, no matter how tenuous it might be.


About dgmattichakjr

D G Mattichak jr was born in 1963 in Syracuse New York and immigrated to Melbourne Australia with his family in 1972. He was educated in one of Melbourne’s exclusive private schools before studying art at Preston Technical College. D G Mattichak jr has been a student of the occult arts since the early 1980s and has become well known in Australian magickal circles and, in recent years, around the world due to a string of essays on a variety of occult subjects . He discovered the “key to the order & value of the English alphabet” from Aleister Crowley’s Book of the Law in 1983 and has since used this English Qabalah to unlock the secrets of Thelemite magick. Success in these methods admitted him to the highest levels of attainment in various Hermetic disciplines and until recently he has been passing on his knowledge to private students, many of whom have gone on to become notable occultists in their own right. After almost three decades of study and development D G Mattichak jr has finally been able to distil his knowledge of magick and Thelema into a book- A Comment on the Verses of the Book of the Law, the first in a planned series of books on Hermeticism and Thelemite magick, revealing, for the first time in over a century, the secrets of magick that have been hidden in Crowley’s magnum opus, the Book of the Law. D G Mattichak jr currently lives in Melbourne Australia with his artist wife Michelle and their two cats. He has had a long career as an al a carte chef in Melbourne’s vibrant hospitality scene and now spends his time writing blogs on cooking, writing and, in the guise of Master Ankh af na Khonsu, about magick. He is also one of the founding members of the Mt Franklin Annual Pagan Gathering and regularly contributes to its official website as both an administrator and as an author. D G Mattichak jr’s first book Loot was released in 2009. His books are available through at G Mattichak&x=13&y=20 .
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