Publicizing Print on Demand and e-books

The advent of online bookstores has changed the way that writers sell their books and meet their readers. Even though consumers still like to have a hard copy of a book, internet booksellers have taken the lion’s share of book sales in the past decade making the internet the foremost shop front where most authors put their work into the public eye. This has changed the publishing industry significantly, some say more than anything since the invention of the printing press half a millennium ago.

In the past, writers composed their work, submitted it to publishers and the few that were accepted for publication then had their books publicized and marketed by the publisher through bookstores, often as part of well established business arrangements to supply the shops with a stream of new books that are almost guaranteed, to some degree, to sell well (or the publishers will generally accept the return of unsold books). In recent years the stranglehold that traditional publishers have had over book production has been broken and writers have gained more control over the publication of their work through means such as e-books and print on demand publishers. Along with the great gains for writers that use these methods of getting their books into print there has also been a shift in responsibility for publicizing and distributing books to the author himself meaning that new writers must not only be able to compose a book but must also be able to promote it themselves as print on demand publishers and e-book marketers generally only give minimal support to all but a small percentage of their most successful authors.

This means that new or emerging authors need to be familiar with the new technology that they will need to use to sell their books. Now it is only half of the writer’s job to actually write and the other half revolves around developing a profile of the web, blogging, virtual book tours and the like. I have spent a great deal of time creating author profile pages, swapping blog subscriptions with other new authors and, presently anyway, studying various aspects of how the wwweb actually works- beginning with the search engines.


About dgmattichakjr

D G Mattichak jr was born in 1963 in Syracuse New York and immigrated to Melbourne Australia with his family in 1972. He was educated in one of Melbourne’s exclusive private schools before studying art at Preston Technical College. D G Mattichak jr has been a student of the occult arts since the early 1980s and has become well known in Australian magickal circles and, in recent years, around the world due to a string of essays on a variety of occult subjects . He discovered the “key to the order & value of the English alphabet” from Aleister Crowley’s Book of the Law in 1983 and has since used this English Qabalah to unlock the secrets of Thelemite magick. Success in these methods admitted him to the highest levels of attainment in various Hermetic disciplines and until recently he has been passing on his knowledge to private students, many of whom have gone on to become notable occultists in their own right. After almost three decades of study and development D G Mattichak jr has finally been able to distil his knowledge of magick and Thelema into a book- A Comment on the Verses of the Book of the Law, the first in a planned series of books on Hermeticism and Thelemite magick, revealing, for the first time in over a century, the secrets of magick that have been hidden in Crowley’s magnum opus, the Book of the Law. D G Mattichak jr currently lives in Melbourne Australia with his artist wife Michelle and their two cats. He has had a long career as an al a carte chef in Melbourne’s vibrant hospitality scene and now spends his time writing blogs on cooking, writing and, in the guise of Master Ankh af na Khonsu, about magick. He is also one of the founding members of the Mt Franklin Annual Pagan Gathering and regularly contributes to its official website as both an administrator and as an author. D G Mattichak jr’s first book Loot was released in 2009. His books are available through at G Mattichak&x=13&y=20 .
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