How to get the most out of your keywords and tags

Even for long established authors the internet has become the major point of sale for books and the importance of a strong web presence has become paramount. For new authors this is doubly true as the wwweb is the first place that they will be able to showcase their books and meet their book reading audience. As this is the case, a solid understanding of the internet is indispensible to up and coming writers.

The central issue is to attract traffic to the websites that the author uses to publicize his work. The best way to do that is to create pages, or blogs, that will rate highly in search engine results as this is where the bulk of internet traffic will come from. This process is called Search Engine Optimization, or SEO, and although it sounds complicated there are tools available to help make SEO simple and effective even for the least computer literate among us.

Without going into the technical details of the process too deeply, every web-page should have tags or labels, and keywords, attached to the HTML code that describes the contents of the page. When someone types a query into a search engine it looks through its database of these tags and keywords to find pages that answer its query. A successful page will be one that uses tags and keywords that are searched by a lot of people to create the greatest potential traffic to the site. A good way to compile a useful list of keywords is to use a service like google adwords keyword tool .

Keyword tools help to identify strong tags for a site based upon a simple calculation (daily searches/competition x daily searches) which gives a ratio called the Keyword Effectiveness Index.
<0.001 is poor
0.001 – 0.010 is good and
0.010 – 0.100 is excellent

This ratio of daily searches to pages to be searched helps to identify the group of words and phrases that will attract more traffic to a site. Working these words into the titles and body text of a site as well as setting them as keywords and tags will certainly increase the potential of any site.


About dgmattichakjr

D G Mattichak jr was born in 1963 in Syracuse New York and immigrated to Melbourne Australia with his family in 1972. He was educated in one of Melbourne’s exclusive private schools before studying art at Preston Technical College. D G Mattichak jr has been a student of the occult arts since the early 1980s and has become well known in Australian magickal circles and, in recent years, around the world due to a string of essays on a variety of occult subjects . He discovered the “key to the order & value of the English alphabet” from Aleister Crowley’s Book of the Law in 1983 and has since used this English Qabalah to unlock the secrets of Thelemite magick. Success in these methods admitted him to the highest levels of attainment in various Hermetic disciplines and until recently he has been passing on his knowledge to private students, many of whom have gone on to become notable occultists in their own right. After almost three decades of study and development D G Mattichak jr has finally been able to distil his knowledge of magick and Thelema into a book- A Comment on the Verses of the Book of the Law, the first in a planned series of books on Hermeticism and Thelemite magick, revealing, for the first time in over a century, the secrets of magick that have been hidden in Crowley’s magnum opus, the Book of the Law. D G Mattichak jr currently lives in Melbourne Australia with his artist wife Michelle and their two cats. He has had a long career as an al a carte chef in Melbourne’s vibrant hospitality scene and now spends his time writing blogs on cooking, writing and, in the guise of Master Ankh af na Khonsu, about magick. He is also one of the founding members of the Mt Franklin Annual Pagan Gathering and regularly contributes to its official website as both an administrator and as an author. D G Mattichak jr’s first book Loot was released in 2009. His books are available through at G Mattichak&x=13&y=20 .
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One Response to How to get the most out of your keywords and tags

  1. Pingback: Spiderbots Can’t Read « Dgmattichakjr's Blog

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