Tag Archives: e-books

The Dawning New Age of Books

Of course the established cabal of traditional publishing houses is not too keen on seeing these sorts of threats to their monopoly on the book business. The initial reaction of the “Big Five” was to dismiss POD as vanity publishing, a common practice for centuries in which the author paid for all of the production costs and managed promotion and marketing privately. In doing this they missed the mark by ignoring the significant differences between POD models and vanity publishing. Continue reading

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Engaging Strategies- Using Social Media for Effective Marketing

Many of the writers that I have run across on the interwebz have been under the impression that their book just needs to be printed and the readers would just turn up like worms in the Field of Dreams. Continue reading

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The Business of Writing 3

One of the first misconceptions about being an author is that all that you have to do is get your book published and it will go on Amazon.com and start selling like mad. The reality is that unless you have told them that it is there nobody is going to know and that isn’t going to sell a whole lot of books. This is the part of book promotions where you use your hard sell pitch to your prospective customers/readers and there are several avenues open to authors to directly promote their books. Not all of these methods are going to work for every kind of book or for every author but most authors will be able to apply one or two of these activities to their book marketing strategy. Continue reading

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The Business of Writing 2

The first reason that authors should have blogs is that it gives them a great foundation for their online presence. There are a great number of places online where it is possible to leave links in various forms and having a blog gives them all a place to point to. The object of all of this linking is to direct traffic to the blog where they will see your books advertised and hopefully click through and buy them. Continue reading

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Publishing Master of the Crossroads

During the past year I have investigated the brave new world of Print on Demand (POD) and e-book publishing that are emerging and posing a real threat to the traditional publishing houses that have, for a long time, had a stranglehold on which books do and don’t make it to the presses. I have learned that most of the books that appear in the bestseller lists are there not because the grassroots book buying punters have rushed out and bought copies but because the big publishing houses produce tens of thousands of books to then push onto booksellers and that artificially inflate the sales numbers of their most successful authors. Continue reading

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