Category Archives: Computers

Kudos and Criticism in Cyberspace

Sites like Blogger or WordPress, Tumblr and Facebook have generated an online subculture that shares (and often over-shares) their experience, knowledge or even random thoughts with anyone that cares to read or watch them. Like everything else that we create, this subculture generates both a light and a dark aspect to its application. Continue reading

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Customer Training in the Age of Digital Efficiency

Unless you live in a remote part of the earth where everything isn’t bar coded, or under a rock (or both), then you will be familiar with the process. When you come to pay for your purchases you are confronted by a bank of screens with all of the scales, bags and barcode readers are lined up at the front end of the store with a single attendant overseeing their operation. This person is there to offer assistance to customers that have difficulties with operating the technology and to make sure that every potato gets weighed. Continue reading

Posted in Australia, Computers, D G Mattichak jr, Economy, Scumbags | Tagged , , , , , , | 2 Comments

Spiderbots Can’t Read

In my life as a freelance copywriter I learn a good many things, much of it is basically useless trivia but some of it is absolutely essential to my 21st Century life. Most of what I have been writing revolves around discussing, explaining or expressing an opinion on something to do with internet marketing. Dull, I know, but a guy’s gotta eat right? Anyway, in the course of my researches into the ins and outs of things like search marketing and click through rates I often run across something that is relevant to my efforts as a blogger. Continue reading

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The Shape of Things

It seems that no matter who you talk to 2012 is shaping up to be an interesting year. The December phenomenon of recapping the retiring year and making resolute prognostications for the anni maturitate 2012 has begun to creep into the Facebook threads, as giving up smoking and weight loss resolutions are intermingled with others wishing good riddance to bad rubbish for 2011. Since the Western economies began their dissolute slide into chaos a couple of years ago the bibles ‘n guns fundamentalist pulpit pounders have been preaching dire warnings of the coming apocalypse; but is the world really going to end with the Mayan calendar? Continue reading

Posted in ALTA report, blogging, Computers, D G Mattichak jr, new age, Scumbags | Tagged , , , , | 3 Comments

Spiderbots Are Crawling Through My Relationships

The internet is about relationships. The entire world wide web is an intricate labyrinth of links between pages that creates relationships between people and the information that they are sharing with the world. To the casual observer it might seem that the internet is actually the pages that they view but that is just the data at the end of a link that joins two computers, inert as stone and hidden in some distant server in incomprehensible binary code until one of the links to it is activated, bringing the wwweb to life, evoking the html of that specific page and bringing it to life once again on a remote computer screen that might be next door or across the world. Continue reading

Posted in blogging, Computers, D G Mattichak jr | Tagged , , , , | 2 Comments